For Payment Processors & ISOs
Qualified Merchant Leads.
Delivered to Your Sales Team.
Stop cold-calling unqualified lists. Every lead we deliver has been contacted, screened by AI, and warmed before your rep picks up the phone.
Get Qualified Merchant Leads →How It Works
Business owner sees your niche-specific outreach — cold email, paid ad, or search
They visit a landing page built for their exact pain point
They fill out a short qualification form
Our AI agent calls them back within 2 minutes
Agent qualifies the merchant, answers questions, and warms the lead
Lead is scored: HOT, WARM, or COLD
Your team receives a full sales briefing with transcript
Your rep calls back with complete context — ready to close
What You Receive Per Lead
Every lead delivery includes a structured briefing sent to your designated contact. Here is an example:
── NEW LEAD ──────────────────────────────────── Business: Mike's Pawn Shop — Dallas, TX Owner: Mike Ramirez Score: 🔥 HOT Niche: Pawn Shop Volume: $20–50k/mo card volume Situation: Cash-only — rejected by Square and PayPal Questions to address on callback: • "Will my pawn license get me approved?" • "What equipment do I need and is there a cost?" • "How long until I'm set up and taking cards?" Concerns raised: • Skeptical — mentioned being rejected twice before • Asked about chargeback protection for collateral items Buying signals: • "If you can actually approve me, I want to move fast" • Asked about same-day setup timeline Sentiment: Warm — frustrated, motivated to find a solution [ View full call transcript → ]
Niches We Cover
Pawn Shops
Routinely rejected by Square, Stripe, and PayPal — high urgency, low competition
FFL / Guns & Ammo
Firearms-adjacent businesses face blanket bans from standard processors
HVAC Companies
High ticket, seasonal revenue patterns that standard processors often flag
Auto Body & Dealers
Chargeback risk perceptions push mainstream processors to decline
Mechanics & Repair
Cash-heavy operations making the shift to card acceptance
General Retail
Any merchant struggling with rate increases, sudden terminations, or holds
Frequently Asked Questions
How much does merchant lead generation cost?
We charge a flat per-lead fee for every HOT or WARM lead delivered, plus a backend residual on processing volume for merchants that activate. Pricing is set during onboarding based on your target niche and volume.
What's the difference between a HOT and WARM lead?
HOT leads have been previously rejected by a processor, are processing $20k+ per month, and expressed urgency to switch. WARM leads are currently processing cards or are cash-only with meaningful volume and are open to switching. COLD leads enter a nurture sequence and are not delivered until they become viable.
How are leads qualified before delivery?
Every lead is called by our AI agent within 2 minutes of form submission. The agent confirms the business owner, asks qualification questions, handles objections, and logs a full transcript. Our system then extracts buying signals, concerns, and unanswered questions from the transcript before sending your team the briefing.
Do you work with ISOs or direct processors?
Both. We work with independent sales organizations, payment processors, and merchant services companies of any size. Our system is niche-configurable — we can generate leads for any vertical you serve.
What niches do you generate leads for?
Currently active: pawn shops, FFL dealers / guns & ammo, HVAC, auto body, mechanics, and general retail. Additional niches can be added — each requires a niche-specific landing page, email sequence, and AI agent configuration.
How quickly are leads delivered?
Leads are delivered in real time the moment the AI qualification call ends. Your team receives a structured briefing via email and the lead appears in your portal immediately.
Get Qualified Merchant Leads
Fill out the form below. We'll call you within 2 minutes.